Bournemouth Pier’s operator has rebranded from Openwide International to Adventure Attractions.


The company has a 25-year lease to run the UK pier in partnership with BCP Council. It said last week that the rebranding represented its growth and diversification since it was formed in 1992.

At that time it was a group of producers and imagineers working on developing attractions. It now has a number of venues under its control, including a contract with North Norfolk Council to run Cromer Pier and Pavilion Theatre.

In other spheres, the company also works with Warner Bros and Virgin Holidays.