Sega Amusements Europe has strengthened its UK sales team with the appointment of Phil Mander as UK sales manager.

Phil Mander Phil Mander

His main responsibility will be to build and manage key customers in the UK coin-op industry. He will use his wealth of knowledge and vast experience to promote Sega’s ever-growing product portfolio, including major new releases such as Dream Raiders, Double Shot, Doodle Jump, Cut the Rope and this year’s number one prize vending game, Key Master.

Mander said: “I am excited by my move to Sega; over the years I have enjoyed a wonderful life in our industry and to be representing what is after all one of the world’s leading companies in the coin-op business is my next challenge. Sega has a fantastic array of equipment for most facets of the modern amusement machine location.”

“The second addition to the UK sales team in as many weeks highlights the importance of this market to us,” said Justin Burke, general manager at Sega Amusements. “To have Phil on board is a great coup as he brings with him a great deal of experience and professionalism.”