Bam Kazam, an adventure arcade that merges puzzle-solving and challenge courses, has opened at American Dream, an entertainment and retail centre in East Rutherford, New Jersey, US.
The company says that its offering is a brand-new concept and “represents a quantum leap in immersive entertainment technology.”
“We're not just opening another attraction — we're launching an entirely new entertainment category,” said Victor Blake, Bam Kazam’s founder. “Imagine stepping into your favourite action movie, where every choice matters and every room pushes you to the edge. That's the Bam Kazam experience.”
Bam Kazam promises to allow guests freedom to explore at their own pace and discover unique worlds behind each door, including ancient temples, space stations and game show arenas, each with challenges it describes as “heart-pounding.”
This is the second Bam Kazam adventure arcade to open, with the brand’s first location opened in Scottsdale, Arizona, and a third venue planned for Houston, Texas.
