Paul Moreton has been promoted to chief development officer at Merlin Entertainments, the giant attractions group.
Moreton will lead Merlin’s international development and creative division Merlin Magic Making. He was previously Merlin’s creative director and will begin his new role from the New Year.
He will replace Mark Fisher who is retiring at the end of the year following 27 years with Merlin. Moreton joined the group in 1991 at Alton Towers before handling marketing for Madame Tussauds and The London Eye.
Moreton left for a role in television in 2004 and rejoined Merlin as creative director in 2012.
