H Betti Industries, the provider of location-based amusement equipment solutions, has announced its appointment of Melodi Pomeroy as a senior director of marketing.
Pomeroy will focus on expanding the company’s marketing strategy to develop a more cohesive, targeted user experience and increase brand awareness to generate sales interest.
Jon Betti, vice president of sales and business development, said: “Melodi’s knowledge of the customer journey will help us to better focus on the needs of our existing clientele as we look to grow our products and services. She understands the challenges associated with marketing to high-growth segments and has a proven record of successful implementation.”
“I am delighted to be part of the H Betti organisation,” said Pomeroy.
