Funimation Films, the theatrical division of Sony Pictures, is partnering with Mediamation to bring My Hero Academia: Heroes Rising to life in an immersive experience in select MX4D theatres equipped with the manufacturer’s EFX theatre seats.
Through a combination of motion, rumbling, water and air blasts, back and seat pokers, leg and neck ticklers and wind, Mediamation’s seats aim to immersie its visitors in the movie. Atmospheric effects in the auditorium include snow, scents, lighting, fog, rain and bubbles.
The film will screen in more than 1,000 theatres across the US, Canada and the UK as a limited theatrical engagement in both Japanese with English subtitles and dubbed in English.
