Entertainment brand Malahi has announced that it has signed seven strategic partnerships at the SEA Expo, in Riyadh, Saudi Arabia, to expand its reach further.
In securing an agreement with Roshn Group, Malahi was granted rights to expand its work in Roshn Front, a commercial and entertainment development.
A partnership with Telfaz 11 Studios opens the intention to leverage the IP of Sattar: Return of the Legendary Slap, the highest grossing Saudi film of all time, enabling the films characters and storyline to be implemented into entertainment locations.
Meanwhile, partnerships with Samahaniyah Company and Riyadh Gallery, prominent real estate developers in Riyadh, opens the potential for entertainment centres within their properties.
Malahi has also signed a memorandum of understanding with Funlandia Play Systems and Jinma Rides to enhance children’s entertainment for younger visitors providing them with safe, engaging and developmentally appropriate play experiences.
Malahi has plans to expand into 15 locations over the next two years, beginning with new branches of its 1Noos brand within Joy Avenue and Riyadh Gallery.
Malahi has invested over SAR200m into the industry, with this figure expected to double in the next two years following its expansion strategy.
