The London Eye is going to be a permanent attraction in London thanks to Lambeth Council’s decision to grant it a permanent spot on the South Bank of the Thames.


The Eye had been originally granted its spot until 2028. Merlin Entertainments, the company operating the Eye, meanwhile has released its Force for Good Impact Report, which establishes the company’s best practice in its UK operations.

The Force for Good programme was launched in Parliament on May 8 and assesses Merlin’s existing best practices against a framework of 15 goals developed by the Purpose Coalition. It sets out the key barriers that prevent people from accessing opportunity.