Al Hokair has launched a new immersive experience in Saudi Arabia.
Monopoly Lifesized has opened in Riyadh and is an 80-minute physical version of the ever-popular board game.
Players must race around life-sized monopoly boards alongside the traditonal tokens in the hybrid attraction.
The new location is the first time that Monopoly Lifesized has been licensed outside of the UK.
Mohamed Attia, entertainment general manager at Al Hokair Group, said: “We’ve selected Riyadh to host the first of many projects which will be a milestone in the group’s development journey. Monopoly Lifesized is a real-life, full-sized version of Monopoly offering the chance to hop around the board and build the property empire of your dreams.
"It is built as a hybrid of escape rooms, board games, and team challenges – in other words, loads of fun!”
Hasbro’s vice president of location-based entertainment, Matt Proulx, said: “Our Monopoly Lifesized in London won the Best Location-Based Entertainment Award at The Licensing International Excellence Awards this year, and we’re excited to bring this award-winning experience to residents and visitors in Riyadh.
"Monopoly is a timeless classic, and we’re thrilled to continue offering more meaningful ways for families and future generations to engage with the brand. At Hasbro we recognize immense brand-building opportunities, as part of our Blueprint 2.0 strategy, and we’ll continue to bring these exciting experiences to life, just like with Monopoly Lifesized.”
