Kilburn Live, the live events division of entertainment content producer Kilburn Media, an entertainment content producer, has agreed a new partnership with Peanuts Worldwide, the global IP based on the comics by Charles Schulz.
The pair will work together to create a new immersive experience to fit into the growing location-based entertainment landscape.
In time for the 70th anniversary of the first Peanuts comic strips, the collaboration will give guests the opportunity to go on a new family-friendly journey with the familiar faces of Snoopy, Charlie Brown and all of their friends. More information on the attraction will be released later this year.
“Partnering with Peanuts to bring such a classic piece of pop culture to life is an absolute privilege,” said Kilburn CEO Mark Manuel. “These characters are recognised and beloved globally, so we are looking forward to giving our guests the chance to step inside their world through this unforgettable experience.”
“Peanuts is a brand that is a true family tradition,” said Craig Herman, senior director, category management at Peanuts Worldwide. “Parents and grandparents cherish the opportunity to share their love of Snoopy and Charlie Brown with the next generation, and what better way to do so than through a Kilburn Live experience.”
This announcement follows Kilburn Live’s recent successful ventures in the live entertainment space with The Dr Seuss Experience and Nerf Challenge attractions, both of which launched in late 2019 and will continue their tours throughout 2020.
The company is also behind the hit NightGarden franchise that has one location in Miami, Florida, US and another in Saudi Arabia.