Hownd has launched its "effortless foot traffic" automated promotions platform, designed to generate new and repeat customers.

Hownd

The Hownd platform aims to "change the landscape of promotions" through a combination of web, social media, email, and the new MyHownd consumer mobile app. This will work in tandem with the upcoming Pay-Per-Visit billing system that, when combined with an available zero-risk plan, means merchants only pay when Hownd brings them customers.

Built on a solution for marketing to new and existing customers, Hownd includes access to an ever-expanding network of more than 38 million consumers. This network includes consumers in each of the major markets throughout North America who collectively generate more than 50,000 transactions each month with local merchants. 

With the launch of Hownd, the company is retiring its FetchRev name.

“As FetchRev, we’ve proven the capabilities of our platform and built a strong understanding of the needs of local business owners," said Brandon Willey, founder and CEO of Hownd. "Feedback from thousands of local merchants has been built into our new effortless foot traffic platform. Hownd delivers the new and repeat visitors these businesses need with a simple pay-per-visit pricing model that just makes sense."