Heritage Great Britain has revealed plans to restore one of Liverpool’s iconic and buildings, the Royal Liver Building, with a visitor attraction and projection mapped show developed by experience designer Holovis.
This plan will also include office accommodation, a new restaurant, gym and cycle facilities, as well as linking the two large atria, which will include a cafe and bar.
Holovis is working with Heritage Great Britain on a series of signature destination attractions, across both the private and public sectors. The show is a celebration of Liverpool’s rich history from the industrial boom of the late 1800s through to a continued celebration of the city’s vibrant culture and love of music and sport, all viewed from the iconic building and waterfront perspective. Unlike traditional projected experiences, this show will surround the viewer placing them in the middle of the 270-degree visuals, making the projection an immersive experience.
Peter Cliff, creative director at Holovis, said: “This is more than just discovering Liverpool’s history. Through this projection mapped experience with accompanying surround audio, guests will become immersed into each scene and feel like they are a part of it, experiencing the key moments as they would have been. We’re also going to be putting the experience into the hands of guests through an augmented reality app with selfie filters and media sequences triggered from artefacts and merchandise.”
The wider project will also see a new visitor centre experience that will take guests on a tour of the building, experiencing the projection mapping as an exciting finale, then staying for the 360-degree view of the city from the top tower.
Allan Leech, CEO of Heritage Great Britain, said: “It’s the first time in a number of generations that the world famous building will be accessible to tourists and residents, giving behind the scenes access and stunning 360-degree views across the city and region, together with cutting-edge technology to educate and entertain visitors.”
Simon Hepple, director of National Building Consultancy, said: “As trusted custodians of the future of this enduring symbol of Liverpool’s history, we have drawn on the expertise of our multi-agency teams alongside our strategic partners to deliver a visionary and majestic office building.”
