Virtuix, the manufacturer of the virtual reality esports offering Omniverse, has released data indicating how repeat play in FECs and attractions might be encouraged.
The data from its monthly Omniverse Esports tournament series indicates that regular esports contests can drive repeat play and build a community of frequent players at FECs and location-based entertainment venues. This, in turn, creates increased revenue for operators.
Using the data, the company found that during the contest week, playtime at participating locations increased 108 per cent on average.
The top 20 teams, on average, played seven times and the top three teams played an average of 12 times. One team, the company said, played 20 times.
Fifty per cent of participants in the previous month’s tournament returned to play again, including nine of the top 10 teams. The average number of players that the contest attracted to each venue increased by 450 per cent from November to January.
Virtuix’s CEO Jan Goetguluk believes that esports is the “biggest phenomenon that many people haven’t heard of.”
In 2018, more than 200 million live viewers watched the world championship of popular esports video game League of Legends. The total esports audience in 2018 reached 380 million viewers, with revenues nearing $1bn.
