Cashless solutions provider Embed showcased its roster of innovations for the FEC industry at IAAPA Expo Europe last week.

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The company took a number of its staff, including CEO Renee Welsh, to Amsterdam, the Netherlands, for the expo and shared its range to show attendees.

Its Mobile Wallet payment system and Stats business intelligence dashboard were on show, while its payment guru, Jeremy Dickamore, was on hand to explain how operators can get better than published rates on their credit card processing fees.

Welsh said: “We’re excited to be back in Europe for the show. Now that our expansion plans for the European market are in motion – starting with bringing in a dedicated sales account manager – we look forward to more FECs joining the cashless and contactless revolution.

“Being a family-owned company with deep roots in the FEC business, we want to see FECs not only make the move to cashless to increase their profitability, but also to experience transformational growth, which includes lowering costs and getting the best rates possible.”