DreamWorks Animation and Universal Live Entertainment have announced a partnership with Alshaya Group to bring a DreamPlay FEC to the Middle East for the first time.
It will open in The Avenues in Riyadh, Saudi Arabia, by the end of 2026, which is set to be one of the largest shopping and entertainment destinations in the country when it opens.
DreamPlay venues are immersive FECs where children can experience attractions themed to some of DreamWorks Animation’s most popular characters from films such as How to Train Your Dragon, Madagascar and Shrek.
John Hadden, CEO of Alshaya Group, said: “We are incredibly proud to partner with DreamWorks Animation to bring beloved animated characters to life at DreamPlay, a family entertainment concept filled with fun activities the whole family can enjoy.”
Shomoul Holding CEO, Waleed Alsharian, commented: “We are happy to announce the Middle East’s first DreamPlay as the first tenant in The Avenues – Riyadh. This exciting entertainment experience, along with many other world-class leading brand experiences are set to open in 2026 as we bring one of the largest lifestyle destinations to the region.”
