While IMAX recently announced its decision to scale down its involvement in VR , another Cinema operator in the US is doing the exact opposite.
Cinemark is set to open a brand-new, immersive VR experience at the Century 20 Oakridge and XD theatre in San Jose, California featuring Terminator Salvation: Fight for the Future.
On February 8, the theatre will unveil the newest location from Spaces, a VR, AR and MR entertainment experiences provider. It will feature multi-sensory VR technology blending 4D effects, 3D face scanning, physical interaction and social group play.
“Cinemark is constantly innovating and providing new experiences for our guests; we love taking entertainment and moviegoing to the next level,” said Mark Zoradi, Cinemark’s CEO. “Cinemark is excited to partner with Spaces to provide our Bay area guests with a fun, immersive, mixed-reality adventure.”
Guests will gear up and join the resistance in the fight against Skynet in an adventure that takes place in the Terminator universe. This first Cinemark Spaces experience will be Fight for the Future, based on the movie Terminator Salvation. Upon entering the attraction, guests will register and scan their faces using Spaces’ unique, proprietary face scanning technology. They will then be immersed in a free-roam, virtual reality battle with up to four people in a group.
“At Spaces, we say ‘Go Anywhere, Do Anything’ where guests are the stars of the experiences,” said Shiraz Akmal, Spaces CEO. “We provide consumers an incredible, virtual reality adventure where they can suit up and escape with their friends. Guests depart from Spaces and are transported into the action. We especially love that our experiences are meant to be shared; people repeat the experiences with friends and family again and again.”
