Sam Coleman, well known in the UK amusement machine industry, has joined BANDAI NAMCO Amusement Europe (BNAE).
He has been appointed used games sales manager for BNAE in response to the resurgence in amusement machine demand since pandemic restrictions in the UK were eased.
"Sam is a well-liked and respected character in the industry and he very much aligns with our values and long-term vision,” said James Anderson, commercial and sales director at BNAE.
“He joins us in a brand-new role in which his consultative sales approach across a variety of markets, and his experience with a wide range of amusement machines, makes him a perfect fit for us.”
Coleman was previously with JNC Sales as sales and marketing manager. He joins BNAE ahead of what promises to be a very busy 2022 with EAG in January providing an opportunity for him to introduce himself to the customer base.
Coleman said: “Over the last six years I’ve worked across a wide range of products, during which I’ve nurtured an understanding into how different markets have evolved and obtained an awareness into how customers want to drive their arcades forward.
"I am confident I can bring fresh ideas to the team here and help both them and our customers to build on what has been a really positive year."
