The ability of photo booths specialists Apple Industries to take advantage of every opportunity to extend and maximise income is illustrated by a new Halloween app, which will cost nothing extra for operators but which will add around $400 to returns over the celebration period.
Face Place photo booths saw a rise of up to $400 last year with the Halloween border option on photo strips. CEO Allen Weisberg has enhanced the feature still more this year with a suite of eight different Halloween border treatments to all booths. The themed graphics package is free to operators as part of their Face Place software upgrades.
Just before Halloween itself, customers will find that the themed borders automatically appear as the first option for all Smile 2.0 photo booths, including the NGX Face Place Juke, the musical version jointly created by Apple and AMI Entertainment.
Booth users can now send pictures of themselves surrounded by cartoon vampires, haunted houses, ghosts and witches. Last year it resulted in a higher level of replays on booths. There is a choice of two different types of Halloween borders.
From November 1 all of the booths in the US will default to a Thanksgiving border theme as the first choice, with an option for Hanukah, which, like Thanksgiving, comes at the end of the month. That will be followed by Christmas border themes and then New Year. Apple is therefore providing a constantly changing series of free and timely options for operators.
