Dave & Buster's Entertainment has appointed Brandon Coleman III as senior vice president and chief marketing officer.
Coleman will succeed Sean Gleason, who has served in the role since 2009 and will continue with the company in an advisory capacity until April 30.
He brings with him more than a decade of marketing experience in the restaurant industry, having served as president of Del Frisco’s Grille, where he led a successful brand turnaround and achieved sales growth. Before that, he was the chief marketing officer of Del Frisco’s Restaurant Group, where he oversaw the marketing, culinary, beverage and research and development teams for all three of the company’s brands.
Brian Jenkins, chief executive officer, said: “He brings valuable expertise and a proven track record of success implementing research-driven marketing strategies across a variety of concepts. Guest engagement, loyalty and brand recognition are central tenets of our strategy and I am confident in Brandon’s ability to drive innovation and advance our ongoing marketing initiatives.”
Coleman said: “Dave & Buster’s is an iconic brand and I have long admired its market-leading position and focus on creating an immersive experience for guests.”
