Saudi multi-business group Al Sawat now has six outdoor entertainment centres in Taif, Saudi Arabia.

Al Sawat; Intercard

The company, owned by Eid Al Sawat, who runs it with his sons, has its own entertainment division and is steadily expanding its indoor-outdoor park concepts under the PlayOM brand.

The group has its main business outside of the entertainment industry, mostly in commercial equipment for factories.

The outdoor parks currently in the operation are at Green Mountain Resort, The Zoo Park, Al Shalall Park, Rawabi Land, Al Safa Park and Al Hadban Park. It will shortly open a new PlayOM location in Jeddah.

In the photograph, senior executives of Al Sawat celebrate the installation of a new Intercard system at one of their locations. Left to right are Faris Eid Al Sawat, son of the owner, Eid Al Sawat, founder of the group, Sundar L.S., the local representative of Intercard, and Mohammed, the location manager.