US-based family dining and entertainment company Chuck E. Cheese’s expects virtual tickets to become an increasingly larger part of the redemption market in the next 10 years.
The company and its franchisees operate 577 stores, producing and dispensing more than six billion tickets annually.
Les Lehner, senior vice president of real estate, development and gaming, at parent company CEC Entertainment, said the next five to 10 years will be “really, really exciting” for the company and ticket redemption itself.
“The idea of virtual tickets will also play a much bigger role in the next decade,” he told InterGame. “Earning tickets on a virtual basis, whether it’s on a phone, an app, an internet-constituted website or gameplay that we’ve introduced as a methodology of reaching or aiding our core audience in learning and development, is where we’re looking next.
“What you’ll see from Chuck E. Cheese’s moving forward will be a much more interactive approach to your modern day child. One of the first pieces of that will be the launch later in the year of a downloadable game app for mobile devices that allows children to earn virtual tickets redeemable for the next time they come in store.”
The company is “thrilled” to be at the forefront of development within the sector, he added.
Les Lehner of CEC Entertainment was speaking to InterGame as part of its annual International Redemption Report. Pick up a copy of the forthcoming July issue to read the full interview.
