David Snook looks at the modern day thinking behind pay-to-play prizes.
THERE is an amusement arcade at the end of Mostyn Street, in Llandudno, Wales, where I was born. I remember as a teenager being fascinated by a crane machine which contained small bars of Cadbury’s chocolate, and playing it for hours.
We are talking now of the late 1950s, so there were no video games to divert my attention. Anyway, I was walking away with clutches of small chocolate bars from that machine, which was a mechanical model – old even in those days – made by Bryan’s Works, at Kegworth in Leicestershire.
