Lee Wild discovers how new technology and new formats are refreshing the traditional game of bowling.
IT’S one of the most recognisable parts of our industry and is found all over the world – but what is it about the humble game of bowling that has seen it stand the test of time?
The bowling alley, or more recently the bowling entertainment centre, is found on every continent, containing tens of lanes, hundreds of balls and thousands of pins, bringing joy to people young and old across practically every region of the world.
Read the full article in the June issue of InterGame
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