As internet gaming grows ever more popular, Simon Liddle asks whether there could be significant rewards for land-based operators taking their gaming arcade brands online.
AS the land-based and online gaming sectors converge, are there new opportunities to leverage strong gaming arcade brands in the i-gaming sector?
Countries such as the UK and Belgium have already seen several land-based operators take their brands online, while the introduction of online gaming in the Netherlands is likely to see arcades do the same there. It is a model that can surely be repeated elsewhere and, given the popularity of internet gaming, the question is whether bricks and mortar businesses can afford not to make the move online.
Read the full article in the May issue of InterGame
