InterGame considers the longevity of one of the industry’s staple machine categories - children’s rides.
NO matter where you are in the world, you’re never far away from a children’s ride - it’s simply a fact of life that such rides go hand-in-hand with not only family entertainment centres, but retail venues, leisure centres, airports and all manner of other locations. But what is the secret to their continued success? Technologically, for example, rides aren’t vastly different to how they were several decades ago. There must be something else at work here…
“The great thing about kiddie rides in the UK and Ireland,” said Paolo Sidoli of SB Machines, “is that they fall outside the scope of the Gambling Act, therefore as long as they are properly homologated and CE stamped, ADIPS tested and sensibly assessed and prepared before installation, then they can be placed anywhere and everywhere.”
SB Machines produces a breadth of children’s rides products, from small, single-seater rides, to larger ones featuring complex movement. This year, its key launches have been the licensed product Double Cars Twin ride, Twin Pony Express and the Tagadisco ride.
“The best locations are always those which we call ‘family destinations’ – these will include supermarkets and shopping malls, cinemas, amusement parks and piers, holiday centres, farm parks and zoos and, of course, the ubiquitous seaside amusement arcade or family entertainment centre.
Read the full article in the October issue of InterGame.
