Bringing add-on attractions into the mix
In spite of the fact that many territories around the world are still only in the early stages of recovery from the recent economic downturn, there is still demand for new and exciting entertainment experiences.
If consumers are now more cautious about how they spend their cash, however, the challenge for amusement operators is convincing them to spend their money with them. What sets one entertainment venue apart from another may not be an exact science, as such, but there is evidently a lot to be said for seeking to offer a unique mix of games and entertainment within a strong location. Increasingly, arcades, family entertainment centres and other entertainment destinations are finding that by focusing on just one area of amusements, they perhaps stand to miss out on a broader customer base. This doesn’t necessarily mean operators should abandon their core speciality in an attempt to offer everything to everyone, but rather introduce other elements that maximise their floor space and help them capture additional revenue.
Add-on attractions, which can range from pay-to-play games and simulators, to laser tag and climbing walls, bowling and go-karting, can provide an operator with a unique selling point that differentiates their venue from that of their competitors. In light of the pressures facing many companies today, being able to offer customers something they cannot experience anywhere else as conveniently or as locally is becoming increasingly important.
This article can be read in full in the November issue of InterGame.
