South African operator Tsogo Sun Gaming is moving into online gaming following an agreement with 888 Holdings' B2B division, Dragonfish.
Under the terms of the deal, Dragonfish will provide total gaming services for Tsogo Sun, including games, technology, payment processing systems, call centre, customer relationship management, online marketing and business analytics. The two companies are setting up a joint venture in South Africa, initially offering a sportsbook before launching casino, poker and bingo services, and will market both 888’s brand in South Africa and a new online brand for Tsogo.
“Dragonfish’s technology infrastructure provides an excellent platform for partnerships with land-based casinos,” said Gabi Campos, managing director of Dragonfish. “This partnership is the first of many targeted regulated markets, where Dragonfish’s partners operate under local licences and enjoy the benefits of such regulatory arrangement. TSG’s casinos provide a world-class, personalised gaming experience, and through partnering with Dragonfish we can provide them with the expertise and cutting-edge online gaming solutions to convert their strong brand into a successful position in the online gaming world.”
Marcel von Aulock, chief financial officer at Tsogo, described moving into online gaming as a “natural progression” for the business.
“Dragonfish has a proven pedigree in online gaming technology delivery and this partnership provides an excellent platform to expand our offering.”
