TCS John Huxley is to bring its Access All Areas Event - soon to be held in Las Vegas for the third time - to London during Ice Totally Gaming 2012.
The event has been hosted alongside G2E Las Vegas since 2009, offering visitors the opportunity to preview new products in an environment closer to that of a casino than an exhibition floor. Next month will see the event held once again at the Palms in Las Vegas.
Now the company is seeking to build on that success by bringing its AAA event to London, where it said it has been unable to offer its customers the same sort of experience at Earls Court. It will, however, maintain a presence at the Clarion Events show next January and has welcomed the move across the capital to ExCel in 2013.
"As one of the founder exhibitors of ICE, we have always felt the London show was the major international event of the year," said TCS JH’s group CEO David Heap. "Clarion has continued to provide a fantastic platform for the industry and although we will be holding our own event in 2012, we look forward to the new era of ICE at ExCel in 2013."
Julian Graves, managing director of Clarion Events, described the company’s relationship with TCS JH as "highly productive and constructive."
"I fully respect their decision and am delighted that they will maintain a presence for the last ICE at Earls Court," he added.
