US-based manufacturer Shuffle Master will demonstrate the depth of its product portfolio at G2E Asia, which opens its doors in Macau on Wednesday.
Shuffle Master has been present in Asia for around five years now and has been well placed to supply the Macau market and reacting to its huge growth.
"More recently, we’ve focused on being proactive in anticipating what the market wants and positioning ourselves as a solutions provider," Adrian Halpenny, president of Shuffle Master - Australasia, told InterGaming. "We adopted a holistic approach by offering a suite of products, rather than just serving as a niche supplier."
At G2E Asia, Shuffle Master’s product line up will include some of the company’s more established utility products, such as the One2Six and MD2 shufflers, but will also encompass many of its progressives for specialty table games - some of which, like Fortune San Lo Poker, have been created specifically with Asian players in mind.
Its new Equinox slot machine cabinet will also be "front and centre".
"Customer feedback is critical to our development and our ability to tailor offerings to our customers in Asia," continued Halpenny. "One example of this is we’ve focused our development to support multiple applications to redefine content delivery. Both our Equinox and Mojo cabinets are capable of operating as a slot or multi-terminal station to give operators more flexibility with their floor. We’re also committed to continually releasing new software content for slot machines to respond to market trends and customer preferences."
In essence, he said, this year’s G2E expo will demonstrate Shuffle Master’s commitment to meeting the needs of its customers by bringing "innovation, solutions and product diversity" to the gaming floor.
