Scientific Games Corporation has announced that its joint venture has successfully launched the exclusive national sports betting programme in Turkey, one of the world’s largest state-sponsored fixed odds sports betting markets.

With a focus on maximising sales and profits returned to the Turkish government, Scientific Games’ full turnkey sports betting solution is now live across its exclusive retail sports operation and through the companies licensed to provide interactive sports betting.

The company’s central gaming systems technology launched with nearly 5,000 WAVE retail betting terminals and six virtual live betting sites licensed to provide interactive sports betting. The retail and digital sports betting solutions are fully traded by Scientific Games through its OpenSports managed trading services.

The joint venture, named Şans Girişim, was awarded the 10-year exclusive sports betting IDDAA concession in Turkey in March 2019. Along with Scientific Games, the lead partner in the joint venture is Şans Dijital, an affiliate of Demirören Holding, which is one of Turkey’s largest companies with significant business interests in energy, real estate and media.