Gaming Support has launched a new global company visual identity that reflects the significant transformation of the company’s business over the past 12 years.
At the heart of the new company identity is a redesigned logo, appearing in capital letters, complemented by a tricolored visual image with strong connections to both the infinity symbol and the lucky number eight.
“Gaming Support has evolved significantly over the years,” stated Lucien van Linden, CEO of Gaming Support. “When I started the business back in May 2000, we employed 30 people and were focused solely on providing service support to Holland Casino.
“Today, we employ over 100 people on three continents and are probably now Europe’s leading casino signs manufacturer. We’ve also created the casino industry’s best media system to broadcast the excitement and joy of players winning and have a range of other innovative products and services developed to improve floor performance.
“Our new identity communicates our three business pillars - signs, systems and services - in a way that better reflects who we are today and the company we aim to be tomorrow.”
