Jon Lancaster has been named executive director of sales - international at WMS Gaming.
Lancaster joins the company from Atronic International where he served 13 years as sales director, establishing a sales team and distribution network across Europe, Asia and Africa. Prior to this, he was business development manager for Amusement Trades Exhibitions and sales manager for World’s Fair.
In his new role, Lancaster will be responsible for leading WMS International’s sales team and for identifying and developing strategies to grow WMS’ penetration of international markets with increased placements of the company’s gaming products. He will report directly to Sebastian Salat, president international of WMS.
"Jon brings to WMS a significant history of accomplishments and broad expertise in all the international markets we currently serve," Salat said. "He possesses the perfect skill sets to help further our penetration of existing markets as well as to aid our successful entry into new international markets as we continue to introduce a growing range of innovative products that address the market-specific needs of our customers.
"We are delighted to welcome Jon to the team and look forward to the benefits he will bring to our international sales efforts."
