The 2026 EAG trade show at London’s ExCeL (January 13-15) is undergoing some key developments, reports show director Nicola Lazenby.
Following the introduction of additional brands to cover specific fresh sectors of entertainment this year, the EAG team has taken feedback from exhibitors and visitors, and is in the process of enacting improvements to heighten its success still further.
“We have now approved a fresh, new creative design for each of the three shows,” Lazenby said. “We have also committed to media placements across a number of publications that will ensure EAG 2026 reaches the widest possible audience.”
The three exhibitions, EAG itself, the London Casino and Gaming Show and the Social Immersive Entertainment Expo, will also benefit from an updated website this year and the show team is busily working on new designs for exhibitor zones, improving registration and upgrading its email targeting and social media activity.
Already signed up for the casino segment are Reflex Gaming and Novomatic Gaming UK.
Quentin Stott, managing director at Reflex, commented: “LCG was fantastic this year, exceeding our expectations on several fronts. We were introduced to a large number of new partners and potential customers. The energy and enthusiasm from visitors made it a standout event for us.”
At Novomatic Gaming UK, marketing manager Paisely Jones said: “The LCG was nothing short of amazing. The atmosphere on the stand was electric with brilliant business discussions and opportunities for valuable networking.”
