James Illingworth has been named Atronic's sales development director for the EMEA region.

Working closely with the business development team, Illingworth will pursue opportunities across market segments such as AWP, game content sales and strategic partnerships. He will manage the UK, Isle of Man, Gibralter, Czech Republic and Hungary territories.

"As part of the EMEA sales team James’ goal is to work in partnership with our customers to identify unique new opportunities for their specific markets among all our products and our large and diverse content library," said senior director of Atronic International’s Europe, Middle East and Africa region, Anthanasios Isaakidis.

Illingworth has over 16 years of experience of the gaming sector, having previously held positions with Magic Dreams and TCS John Huxley.