Bally Technologies is "gaining momentum" in Asia, the company's Gavin Isaacs told InterGaming at last week's G2E Asia.
"We got good positioning in the Venetian and Sands here in Macau and are now growing off that base," he said.
"Our games are getting good traction and we are taking a rifle rather than shotgun approach. All the games that have worked well in other markets are being tried here - it’s the best strategy for emerging markets. The aim is to grow each year."
Isaacs added that all Bally’s people based in the region, apart from two, are Asian.
"We have a young, energetic team with support from our team in India. And we have games designed specifically for these markets, including a mah jong game, Celestial Wheels."
Another game, Chinese Kitchen, is the first game to be developed by the Indian development team. Also highlighted on the stand was Bally’s server-based gaming offering, iView, which now comes with a device for browsing. IVDM will go on trial this summer in the US.
