The Association of Gaming Equipment Manufacturers has appointed Marcus Prater as its executive director.

AGEM, a trade group comprised of the world’s leading gaming suppliers, appointed Prater to guide the organisation following Jack Bulavsky’s successful run as executive director.

Prater most recently served as senior vice president of marketing for Bally Technologies, where he spent a total of nine years.

"AGEM is very pleased to have Marcus Prater join our organisation," said Brooke Dunn, president of AGEM and senior vice president at Shuffle Master.

"He brings a long history of success in the gaming industry to AGEM and his marketing experience and knowledge of the issues relevant to suppliers will help take the organisation to the next level.

"It’s also important to thank Jack Bulavsky for his years of service during AGEM’s formative years."

Prater said: "I have been an active member of AGEM since the organisation’s inception in 2000 and plan to take that experience and combine it with a new outlook to drive AGEM forward.

"With the world’s leading suppliers as the foundation for the group, AGEM can build on what it has accomplished while making an even greater impact in the years to come."