M-Biz Global has confirmed that over 50 per cent of European consumers with mobile phones which carry its TryNBuy service go on to purchase a mobile game.
This figure dwarfs the five per cent average figure of paid-for downloaded mobile games from operator portals and other WAP sites. The massive 50 per cent plus conversion rate supports M-Biz Global’s theory that if you give consumers compelling content that is easy to buy, then they will.
M-Biz Global works with all Java handsets and is now available for ‘native’ games working on Windows Mobile, Symbian and the Android platforms. M-Biz Global’s TnB Mobile service pre-installs full games onto handsets with trial versions available instantly to the user.
