Microgaming's bingo channel manager, Neill Whyte, presented at the annual Online Bingo Summit in London on Tuesday.
The company’s head of bingo spoke to delegates about extending players’ lifecycles and later gave details to iNTERGAMINGi about Microgaming’s bingo launch. The company has featured bingo as its third product stream for 18 months but offered it to internal customers at first, giving the company chance to fully understand the product before launching it externally.
Whyte told iNTERGAMINGi that the company is more than just a software provider and said that Microgaming has several USPs, including side games and back office player analysis. The general consensus at the Bingo Summit was that the UK has the biggest bingo market at present. Whyte said that Microgaming has a few new markets in the pipeline but wouldn’t confirm exactly which ones. However, he did signal Sweden and Spain as having the biggest potential.
