Ladbrokes has appointed Kristof Fahy as chief marketing officer.

Kristof Fahy Source: LinkedIn

Currently CMO at Telegraph Media Group, Fahy previously enjoyed five years at William Hill, where he was also CMO.

Kristof will report to Ladbrokes CEO Jim Mullen and sit on the company’s executive management team and, provided the merger with Coral goes through, will become CMO of the enlarged group.

Mullen said of the appointment: "Kristof has exceptional experience in our sector and a track record of delivery in the battle to attract and retain recreational customers.

“When I set out the Ladbrokes organic plan for building long-term recreational scale and made the necessary budget commitment to boost our marketing presence, I was always conscious that I would need an experienced and creative marketing professional to lead the programme.

“In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long-term loyal customer base."

Fahy added: "While the challenges in these plans are clear and the marketplace incredibly competitive, the opportunities are exciting and deliverable and it's a great time to be joining Jim and the Ladbrokes team."