Betdigital and William Hill have extended their relationship with a four-year agreement to deliver games and integrated services across online and retail.
Heath Samples, Betdigital CEO, said of the deal: "Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true ‘omni-channel’ games.
"With the recent release of Mega Pots Bar-X Gold and Giant Gems, both top-performing games for William Hill, we are in a good place to continue developing bespoke content that is truly world class.”
William Hill’s Andrew Sackey added: “Betdigital has been a key supplier to William Hill, providing popular integrated games from both online and land-based suppliers from Europe and the US, along with producing their own omni-channel games for our retail and online channels.”
