Mobile marketing engagement platform Swrve is working with social casino game developer High 5 Games to improve player retention and monetisation for its mobile titles.
High 5’s Patrick Benson said: “Mobile gaming is one of the most competitive industries and developers require a full suite of tools to identify and engage with players in a productive way.
“Our goal is to engage on a more personal level with our mobile players and keep them playing longer and for higher stakes. By packaging a CRM channel to mobile users, in-depth mobile analytics, timely push-notifications and relevant in-app messaging into one easy-to-use platform, Swrve allows us to lessen the mortality rate of new players and help highly engaged players across the player journey.”
Christopher S Dean, CEO of Swrve, added: “Mobile gaming is one of the most competitive industries and developers require a full suite of tools to identify and engage with players in a productive way.
“By working with Swrve, High 5 can now better understand its players and how best to communicate with them and ensure they stay active in their highly popular games.”
