Camelot UK Lotteries, operator of the UK National Lottery, has partnered with Maxymiser to optimise Camelot campaigns.
“As the National Lottery website generates such a significant amount of traffic, we have high hopes for the optimisation campaigns that we will be running with Maxymiser,” said Selina Chang, senior optimisation manager for Camelot UK.
“We are aiming to use the guidance and expertise of the Maxymiser team to prove our hypotheses surrounding user experience, design and layout.
“In September last year, we launched a major new online and mobile platform, which is transforming the way players interact with National Lottery games across all devices – particularly mobile and tablet,” added Chang.
