Payment solutions provider Worldpay has announced a partnership with Play'n GO that will enable gaming operators to develop a more customised gaming experience for players.
Integrated with the Worldpay WebDollar payment solution, the new Play‘n GO platform has a tailored cashier service that supports multiple languages, 30 local currencies and 60 preferred payment types. This will help operators to drive customer conversions across a wide range of European markets.
Robert Skogh, business development director of Play’n GO, said: “We were the first online game developer to move into the mobile arena, and this partnership takes us one step further in pioneering that field. The operators we work with can now operate in 11 different languages, manage payments in multiple currencies and support their customers’ preferred payment types. We view these advances as crucial to mobile gambling, especially when it comes to delivering a seamless player experience.”
In addition, the new platform enables operators to offer a custom-made gambling service. The combined game account toolkit will enable gaming operators to become more independent and flexible when selecting what games to offer. Play’n GO’s customers will also be able to deliver more choice to players in the form of engaging premium content and access to additional games from third party developers.
Kevin Dallas, chief product and marketing officer at Worldpay, added: “Play’n GO understands, as we do, that the ‘have-it-your-way’ approach to customer experience extends to payments as well. People today want to be able to pay for games using whichever medium they feel most comfortable with. With our new partnership, Play’n GO’s gaming partners will be able to support the cards and leading payment methods favoured by their growing global user base, which will go a long way in helping them boost conversions."
