Bonnier Gaming has selected Ihre Consulting to assist Bonnier with growing its European affiliate programme.
Bonnier’s key markets include the UK, Sweden, Norway, Finland, Germany and Poland, which is where the strategic partnership with Ihre Consulting is formed. The Bonnier brands include Redbet, Vinnarum, Whitebet, Mamamiabingo and Bertilbingo.
Edward Ihre said: “Working with Bonnier is a great partnership for us. They have great product line-up with multiple brands on offer, enabling us to work closely with them to provide key partnerships with affiliates within in these areas.
“Their target markets are ones we are strong in and we are extremely pleased to be working with the Bonnier team.”
Bonnier’s Kristofer Bergdahl added: “Working with Ihre was a natural choice for us.
“Their strength within Scandinavia and Germany enables us to raise our exposure within these key markets. Our flagship brand Redbet is an extremely attractive product and we are excited to take this brand to the next level.”
