Results for the year to December 31, 2014, show that 40 per cent of net revenue for UK bookmaker William Hill now comes via digital channels.
Overall group operating profit was up 11 per cent from 2013, to £372m. Digital channels accounted for 40 per cent of that total, up from 36 per cent in 2013.
Online sportsbook turnover was up 28 per cent while mobile wagering rose by 55 per cent in the year.
Online gaming net revenue was up 17 per cent. The period also saw a 117 per cent jump in mobile gaming net revenue, driven by the company’s proprietary Vegas platform.
CEO James Henderson said: "2014 was a record year for William Hill, with good operating profit growth benefiting from the continued digital and international diversification of our revenue streams, and from a record-breaking World Cup performance.
"Online has delivered 21 per cent compound annual net revenue growth since 2009 and is competitively at the leading edge in this market.
“Retail remains resilient and, with the largest number of betting shops in the UK and as the leading UK digital operator, we are moving closer to a 'one customer' proposition to deliver a seamless experience for our customers across our channels.”
