BGO Entertainment is to partner with turnkey technology provider Income Access.
The agreement will see BGO migrate its affiliate programme, including the BGO website and BGO Buddies, to Income Access and integrate the company’s ad serving and mobile tracking solutions.
Allan Turner, head of affiliates at BGO Entertainment, said: “We’re delighted to partner with Income Access and migrate the brand’s affiliate programme to their platform.
“Their software, which has a reputation in the i-gaming industry that’s second to none, will take BGO’s offering to another level, especially with the use of their mobile SDK, given our increasing emphasis on the mobile channel.”
Once the migration of BGO Entertainment’s BGO Buddies affiliate programme is complete, the programme will re-launch.
“I’m excited to announce Income Access’ comprehensive software partnership with BGO Entertainment,” said Nicky Senyard, founder and CEO of Income Access.
“Since launching just two years ago, BGO Entertainment has grown into a leading operator in both the online bingo and casino verticals, and we look forward to working with them as their brand continues to expand and diversify.”
