MX Digital, a US-based online real-money and social game developer, has reached an agreement with William Hill to distribute its gaming products.
Ike McFadden, commercial director, MX Digital, said: “Placing six of our branded games with William Hill represents the most significant distribution agreement for our company and a major step forward in establishing MX Digital in the marketplace.”
Eric Bischoff of Bischoff Hervey Entertainment and MX Digital co-founder, added: “From its inception, our vision at MX Digital was to bring some of the best known Hollywood brands to the world of online waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners.”
The agreement between MX Digital and William Hill Online will include “Missing In Action” starring Chuck Norris; iconic Hollywood legend James Dean; the comic and film franchise BloodRayne; TV sports property TNA-Impact Wrestling; the controversial NBA Hall of Famer Dennis Rodman’s “Red Slam” and music brand icons, The Blues Brothers.
Will Mathieson, slots operations manager at William Hill, said: “We were very pleased with the audience-appeal of MX Digital’s recent David Hasselhoff slot. High profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”
