Supabets has expanded by integrating Betradar’s live betting solutions and live channel.
The sports betting company will now offer 15,000 live matches per month and screen Betradar’s live channel in 60 retail shops across Africa.
Supabets’ CEO, Phillip Anastassopoulos, said: “With the integration of Betradar’s in-play products we guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts.
“The partnership with Betradar has significant strategic value to Supabets’ vision statement, as well as future portfolio expansions, as demonstrated by the integration of the live channel into our retail business.
“We firmly believe that this valued partnership will lead to great mutual growth into the future.”
Gregory Parsons, Betradar’s director sales for the African market, added: “In-play betting is now gaining a great deal of attention in the African markets and will no doubt become the key turnover driver for bookmakers.
“Based on this, we are very pleased to welcome Supabets as a new partner for Betradar’s live betting solutions and for the live channel retail. Betradar are convinced the live-betting expansion undertaken by Supabets will be the perfect catalyst to drive future growth.”
