Specialist supplier A Bet A is to launch fantasy football into UK and Irish retail bookmaking with its new MegaFan Manager product.
The service will allow shop customers to use their skill and knowledge of this summer’s Euro 2016 tournament to pick a team of 11 players with a fictional budget of £100m.
Each MegaFan Manager’s £2 stake will go towards a global jackpot, with additional games available at shop-level and among friends in order to decide bragging rights.
Operations manager Jason Hardman believes the new game, which runs through Betting Limited’s pool betting licence and draws on Opta Sports Data, will be a big hit.
“Daily fantasy sports games are enjoying huge success online around the world and we’re excited to now be able to deliver such a popular product into Britain’s betting shops for the first time.
“Our aim has always been to breathe new life into those shops with compelling content and we firmly believe a game like MegaFan Manager will not only interest existing customers but appeal to a new generation too.
“It is a risk-free, plug-and-play product with no fees for our existing customers and it involves a simple integration for those using other EPOS systems should they want it.”
If the project is a success, A Bet A plans to launch the product full time ahead of the new domestic football season in the UK, with scope to make it available to online operators and in multi-sport variants.
