Playtech BGT Sports has agreed a deal to extend distribution of its self-service betting terminals with BoyleSports.
As part of the agreement, another 325 terminals will be deployed within the Irish operator’s 225-strong estate, doubling the number to over 1,000 in the last 12 months.
Dr Armin Sageder, CEO of the provider of omni-channel sports betting solutions, said: “Our partnership with BoyleSports has been very successful since our initial deployment, and our second extension to the deal this year proves the strength of the product for the Irish customer base.
He said that many shops will host more than four terminals, “which illustrates that customers are seeing the tangible benefits of the machines.”
Jenna Boyle, head of retail at BoyleSports, said: “Customer feedback for the increased offering provided by PBS’ SSBTs has required us to greatly increase the number of them across our estate to keep up with demand.
“They have helped us generate record-breaking SSBT football betting turnover, and the significant incremental revenue each one generates has led to us making the decision to further increase the average density in our shop in order to further enhance our market leading retail offering.”
This agreement comes just four months after a similar deal extension, which saw PBS provide an additional 200 terminals to BoyleSports.
